DBL Franchise

Williston Roughnecks

Fueled by Grit.

Built around oilfield toughness and western Dakota grit, the Williston Roughnecks represent work ethic, strength, and pride.

Williston Roughnecks Logo

Market Identity

Williston brings oilfield toughness, western Dakota pride, and a gritty work-first basketball identity.

Brand Colors

Orange. Black. Steel. Industrial, tough, and fueled by grit.

Future Features

Roster announcements, uniform concepts, team sponsors, schedule releases, and franchise news coming soon.

Franchise Partnership Opportunities

Sponsor The Roughnecks

Connect your business with Williston’s DBL franchise through team partnerships, branding opportunities, and community engagement.

Submit Team Sponsorship Inquiry